Singles now think chemistry is more important than appearances, says a new study

Tthe pandemic changed everything, well, everything. Dating was especially affected during the last year: the Flings became non-existent, casual encounters were made over the phone, and Zoom’s happy hours replaced the awkward in-person appointments. But the biggest change has not necessarily been the dates themselves; it’s the people who are coming out.

At the beginning of the pandemic, when we were all looking for toilet paper and staining our entire closet, many singles had hoped that their dating life would resume after a two-week stay at home. The research reflects this same mentality: in March 2020, S’Més, a dating app company, surveyed 1,000 dating app users and found that most singles were more concerned about physical attraction and location when sliding dating apps. In late 2020, they surveyed the users themselves and noticed that their focus was on compatibility and chemistry.

“We compared the results of our most recent survey with one conducted in March 2020, at the beginning of the pandemic,” said Adam Cohen-Aslatei, CEO of S’More. Forbes. “We found that the two main drivers of online dating behavior – physical attraction and location – had been supplanted by the need for compatibility and chemistry. Sexual intercourse also fell in importance from March to December.”

The data supports the sentiment of most dating apps right now, including S’More. Now more than ever, people are looking for real connections, something that will last even during the toughest times (a global pandemic, for example). “Our data shows that people are starting to expect more from dating apps. They want real connections, not fake photos and hypersexualization that have characterized much of online dating over the last decade,” Cohen- Aslatei.

But let’s be clear, we won’t go from zero to 100 in a second (a year, even). Next year, users of S’More who were surveyed promise to be more authentic, treat people with more respect, and try not to judge too quickly when using dating apps.

As dating changes your habits, it is important for you best dating apps to know the moment. S’More is already leading the way with features that make online dating a less superficial experience. Take your chat feature to blur, for example: S’More users can’t see a clear photo of another user until they have a meaningful conversation with them, hence the name of the feature. “Our out-of-focus chat feature, the first of its kind on the market, encourages people to learn more about a person before making a dating decision,” Cohen-Aslatei said in an interview with Forbes. “In most sliding applications, we make decisions in less than three seconds without considering anything about the person, except once in the head. And let’s be realistic, there’s a 50% chance the photo will be obsolete, too airbrush or fake “.



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